Non-Profit+Technology+Breakfast


 * Technology Breakfast for Cambridge Non-Profits and City Departments**


 * When:** Thursday, November 19, 2009
 * Where:** Cambridge Community Television, 675 Mass Ave
 * Time:** 9:00AM – 10:30AM


 * Workshop Description**

Is your non-profit organization thinking about using Facebook, Twitter, or YouTube, but not sure where to begin? Does your organization's website have an online community, but not enough time or resources to manage it?

If your organization is looking for answers to these and other social media questions, then sign up for CCTV's November 19 Technology Breakfast for Cambridge NPOs and City Departments.

The goal of this workshop is to provide your organization with strategies to help you successfully market your services and build community online.

To sign up, please complete our survey and register online at the following link (insert link here). The survey results will be used to design the workshop according to your organization's communications needs.

Coffee, tea and breakfast snacks will be provided.


 * Overview**

This workshop will be organized and presented for 3 levels of social media users - beginner, intermediate and advanced users. Case studies will be used throughout the workshop based on examples from registered participants. The workshop will focus on: > - What are your orgs communications goals? > - Where is your audience? > - You need to determine your communications goals with your ED, your board, etc. and who is your audience. > - Today's workshop talk about strategies for doing two things: > 1. Marketing your organization's service > 2. Building community online around your orgs work > - Start with a survey: Survey Monkey, print, and phone call survey > - Aggregating content > - CCTV Cambridge, revamped website, workflow > - [|Introducing Idealware's Social Media Resource Library] > - [|We are media] > - [|TechSoup] > - [|Socialbrite] > - [|NTEN]
 * What tools are most appropriate for your communication goals? (where are your constituents? Choose tools based on their communication use)
 * **Major challenges to using social network tools:** lack of time, lack of training, potential lack awareness of audience
 * Online donations - [|NTEN report] on social media use and non-profits
 * If you want to have a web 2.0 presence, you need to establish web policies
 * Finding a home for you online community - organization's website v. Facebook, etc. (hosting content v. allowing others to host for you)
 * Using your community to promote your organization's services (sharing on twitter, facebook)
 * A workflow for measuring success (website or facebook origination/Twitter/Google Analytics, etc.)
 * What future workshops would help your organization?
 * **Social Media Resources For Non-Profits**:
 * **Metrics**: [|Knight Citizen News Network]


 * Reference Materials**
 * Social Media And Social Networks From Experiment To Strategy Aug09
 * [[file:Social Networking Best Practices.pdf]]


 * Workshop Leaders:**

Matt Mena-Landry, Production Coordinator, Cambridge Educational Access Television Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television